Analysis of competition and cooperation between airlines and OTA platforms based on evolutionary game theory

YANG Chenkai; HUANG Jianwei; WANG Zihan

doi:10.12299/jsues.24-0046

Volume 39 Issue 3

Sep. 2025

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YANG Chenkai, HUANG Jianwei, WANG Zihan. Analysis of competition and cooperation between airlines and OTA platforms based on evolutionary game theory[J]. Journal of Shanghai University of Engineering Science, 2025, 39(3): 280-285, 291. doi: 10.12299/jsues.24-0046

Citation:

YANG Chenkai, HUANG Jianwei, WANG Zihan. Analysis of competition and cooperation between airlines and OTA platforms based on evolutionary game theory[J]. Journal of Shanghai University of Engineering Science, 2025, 39(3): 280-285, 291. doi: 10.12299/jsues.24-0046

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Analysis of competition and cooperation between airlines and OTA platforms based on evolutionary game theory

doi: 10.12299/jsues.24-0046

School of Air Transportation and School of Flying, Shanghai University of Engineering Science, Shanghai 201620, China

Received Date: 2024-02-29
Available Online: 2025-12-22
Publish Date: 2025-09-30

Abstract

Abstract

To investigate the strategy choice between airlines and online travel agency (OTA) platforms within a competitive-cooperative context, an evolutionary game model was constructed. The replication dynamic equation and Jacobian matrix applied to explore the evolutionary trajectory of their strategies. Taking China Eastern Airlines and the OTA platform Ctrip as a case study, the impact of varying parameters on the strategies of both sides was examined through Matlab based evolutionary game simulation method. Research shows that the stable equilibrium result of evolutionary game is that China Eastern Airlines will adopt the strategy of "increasing direct sales and reducing agency sales", while the OTA platform will adopt the strategy of "retreating to the hotel and leasing industry".
- airlines,
- online travel agency (OTA) platform,
- evolutionary game

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References(10)

References

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