Influence of Mobile Shopping App Electronic Word of Mouth on Consumer's Purchase Intention

ZHU Yiyi; LU Cheng

doi:10.3969/j.issn.1009-444X.2019.01.015

Volume 33 Issue 1

Mar. 2019

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Article Navigation > Journal of Shanghai University of Engineering Science > 2019 > 33(1): 80-85

ZHU Yiyi, LU Cheng. Influence of Mobile Shopping App Electronic Word of Mouth on Consumer's Purchase Intention[J]. Journal of Shanghai University of Engineering Science, 2019, 33(1): 80-85. doi: 10.3969/j.issn.1009-444X.2019.01.015

Citation:

ZHU Yiyi, LU Cheng. Influence of Mobile Shopping App Electronic Word of Mouth on Consumer's Purchase Intention[J]. Journal of Shanghai University of Engineering Science, 2019, 33(1): 80-85. doi: 10.3969/j.issn.1009-444X.2019.01.015