Volume 35 Issue 3
Sep.  2021
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LIU Xin, FANG Yuan, LI Pei. Review on influencing factors of green clothing purchasing behavior[J]. Journal of Shanghai University of Engineering Science, 2021, 35(3): 259-265.
Citation: LIU Xin, FANG Yuan, LI Pei. Review on influencing factors of green clothing purchasing behavior[J]. Journal of Shanghai University of Engineering Science, 2021, 35(3): 259-265.

Review on influencing factors of green clothing purchasing behavior

  • Received Date: 2021-04-15
  • Publish Date: 2021-09-30
  • In order to understand the formation mechanism of consumers’ green clothing purchasing behavior, relevant domestic and foreign researches on green clothing purchasing behavior were sorted out. The definition of green clothing purchasing behavior was reviewed, and influencing factors of green clothing purchasing behavior were summarized, After that, the formation mechanism of green clothing purchase behavior was explored based on the theory of planned behavior and motivation-opportunity-ability. Then Future research direction and development trend were put forward from the perspectives of psychology, individual, environment and product in the end. Subsequently, the existing theoretical extension research model can be integrated to conduct in-depth research on consumers' green clothing purchase behavior, explore the value of green clothing consumption, and also provide reference for related research.
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