Spreading pattern of government social media in public health emergencies

HUANG Yilei; XIA Zhijie; YAO Gan

Volume 35 Issue 2

Jun. 2021

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HUANG Yilei, XIA Zhijie, YAO Gan. Spreading pattern of government social media in public health emergencies[J]. Journal of Shanghai University of Engineering Science, 2021, 35(2): 185-191.

Citation:

HUANG Yilei, XIA Zhijie, YAO Gan. Spreading pattern of government social media in public health emergencies[J]. Journal of Shanghai University of Engineering Science, 2021, 35(2): 185-191.

HUANG Yilei, XIA Zhijie, YAO Gan. Spreading pattern of government social media in public health emergencies[J]. Journal of Shanghai University of Engineering Science, 2021, 35(2): 185-191.

Citation:

HUANG Yilei, XIA Zhijie, YAO Gan. Spreading pattern of government social media in public health emergencies[J]. Journal of Shanghai University of Engineering Science, 2021, 35(2): 185-191.

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Spreading pattern of government social media in public health emergencies

School of Management, Shanghai University of Engineering Science, Shanghai 201620, China

Received Date: 2020-10-22
Publish Date: 2021-06-30

Abstract

Abstract

Based on the real spreading data of government social media during public health emergency, the spreading pattern of government social media were analyzed from propagation topology model and user behavior temporal pattern. The results show that during public health emergency, broadcast model dominates the spreading of government social media, but there is no significant correlation between the propagation effect and the diffusion network topology; the content emotion of government social media can affect the spreading network topology structure, while the audience emotion caused by it has no effect on the topology model; the change of repost amount in social media roughly conforms to the power-law distribution; the effect on the user repost behavior caused by emotion factors in government social media is not significant.
- government social media,
- public health emergency,
- viral diffusion model,
- broadcast model,
- user behavior temporal pattern

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References(25)

References

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