绿色服装购买行为的影响因素研究综述

刘鑫; 方圆; 李沛

绿色服装购买行为的影响因素研究综述

上海工程技术大学纺织服装学院，上海 201620

基金项目: 上海工程技术大学新进教师培养资助项目（0239-A3-0100-21-0928）

详细信息

作者简介:
刘鑫：刘　鑫（1998−），男，在读硕士，研究方向为服装产业经济与管理. E-mail：liu107238Hb@163.com

通讯作者:
李　沛（1983−），女，副教授，博士，研究方向为服装产业经济与管理. E-mail：pei.li@sues.edu.cn

中图分类号: F713.55
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- 文章访问数: 571
- HTML全文浏览量: 382
- PDF下载量: 367
- 被引次数: 0
出版历程
- 收稿日期: 2021-04-15
- 刊出日期: 2021-09-30

Review on influencing factors of green clothing purchasing behavior

School of Textiles and Fashion, Shanghai University of Engineering Science, Shanghai 201620, China

摘要

摘要: 为了解消费者绿色服装购买行为的形成机制，梳理国内外绿色服装购买行为的相关研究，回顾绿色服装购买行为的定义，总结绿色服装购买行为的影响因素，基于计划行为理论与动机−机会−能力理论，探讨绿色服装购买行为的形成机制，最后提出未来可从心理、个体、环境、产品因素跨学科跨地域对绿色服装购买行为进行研究和发展. 后续可整合现有理论扩展研究模型，对消费者的绿色服装购买行为展开深入研究，探究绿色服装购买行为的价值，并为相关理论研究提供借鉴.
- 绿色服装 /
- 购买行为 /
- 影响因素 /
- 理论模型
Abstract: In order to understand the formation mechanism of consumers’ green clothing purchasing behavior, relevant domestic and foreign researches on green clothing purchasing behavior were sorted out. The definition of green clothing purchasing behavior was reviewed, and influencing factors of green clothing purchasing behavior were summarized, After that, the formation mechanism of green clothing purchase behavior was explored based on the theory of planned behavior and motivation-opportunity-ability. Then Future research direction and development trend were put forward from the perspectives of psychology, individual, environment and product in the end. Subsequently, the existing theoretical extension research model can be integrated to conduct in-depth research on consumers' green clothing purchase behavior, explore the value of green clothing consumption, and also provide reference for related research.
- green clothing /
- purchase behavior /
- influencing factors /
- theoretical model

HTML全文

图 1 计划行为理论模型

Figure 1. Theory of planned behavior model

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图 2 动机−机会−能力模型

Figure 2. Motivation-Opportunity-Ability model

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图 3 理论模型

Figure 3. Theoretical model

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