基于正面信息源影响力最大化的舆情共演模型

李川; 王雅琼; 严瑛; 陈敬良

doi:10.12299/jsues.22-0210

基于正面信息源影响力最大化的舆情共演模型

doi: 10.12299/jsues.22-0210

李川^1,,
王雅琼^2, ,,
严瑛^{1, 2},
陈敬良¹

1.
上海理工大学管理学院，上海 200093
2.
上海政法学院经济管理学院，上海 201701

基金项目: 教育部人文社会科学研究青年基金项目资助（19YJCZH130，16YJCZH165）

详细信息

作者简介:
李川：李　川（1977−），男，在读博士，研究方向为传媒管理. E-mail：lichuan@usst.edu.cn

通讯作者:
王雅琼（1989−），女，讲师，博士，研究方向为复杂系统. E-mail：wyq113114@126.com

中图分类号: C939
计量
- 文章访问数: 277
- HTML全文浏览量: 101
- PDF下载量: 28
- 被引次数: 0
出版历程
- 收稿日期: 2022-07-09
- 刊出日期: 2023-03-31

Public opinion co-performance model based on maximizing influence of positive information sources

LI Chuan^1
,,
WANG Yaqiong^{2
, ,},
YAN Ying^{1, 2},
CHEN Jingliang¹

1.
Business School, University of Shanghai for Science and Technology, Shanghai 200093, China
2.
School of Economic and Management, Shanghai University of Political Science and Law, Shanghai 201701, China

摘要

摘要: 随着移动社交网络平台的普及，个体通过移动设备迅速地接收、传播和交流信息，也使得真假不一的信息在这些平台上广泛传播，加剧了危机传播的频度和广度. 基于正面信息源的影响力最大化，构建一个强关系与弱关系社交平台共演传播模型，以探索利用社交网络中的影响力个体来提升正面信息的传播效率. 系统仿真试验发现，信息对个体影响度及弱关系社交层的信息传播效率在网络舆情共演过程中起着关键作用，增加影响力个体的比例可以减缓或抑制舆情进一步发酵，从而提升公共危机管理水平.
- 网络舆情 /
- 信息源影响力 /
- 危机治理
Abstract: With the popularity of mobile social networking platforms, individuals can rapidly receive, disseminate and communicate information through mobile devices. However, the widespread dissemination of misinformation on these platforms exacerbates the frequency and extent of crisis propagation. Based on the maximization of the influence of positive information sources, a co-performance of strong-ties and weak-ties social platform (CSWSP) dissemination model was constructed, and the use of influential individuals in social networks to improve the dissemination efficiency of positive information was explored. Through systematic simulation experiments, it was found that the influence of information on individuals and the efficiency of information dissemination in the weak-ties social layer play a crucial role in the process of online crisis co-performance. Increasing the proportion of influential individuals can mitigate or suppress further escalation of public sentiment, thus enhancing public crisis management.
- network public opinion /
- information source influence /
- crisis governance

HTML全文

图 1 基于影响力的网络舆情共演模型图例

Figure 1. Network public opinion co-performance model based on influence

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图 2 基于正面信息影响力控制的网络舆情共演模型示意图

Figure 2. Schematic diagram of network public opinion co-performance model based on positive information influence control

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图 3 状态改变概率树形图

Figure 3. Probability tree of state change

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图 4 信息源传播差异和影响力对网络舆情共演的影响

Figure 4. Effect of information source communication and influence on network public opinion co-performance

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图 5 信息影响度和影响力共同对网络舆情共演的影响

Figure 5. Effect of information acceptance and influence on network public opinion co-performance

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图 6 信息传播率和影响力比例不同对网络舆情共演的影响

Figure 6. Effect of information transmission and influence on network public opinion co-performance

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